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Nickelodeon
Network
Styleframes from a pitch for the Nickelodeon re-brand. A super fun project that we sadly did not win. My direction was the Nickelodeon "Machine." A single machine would represent the entire network, and all network elements such as ID's, promos, lower 3rds, etc. would take place within the machine. As the day progressed, the machine would evolve to represent changes in programming and it's equivalent viewing audience. The structure is full of creatures that maintain the machine, screens showing network content, flying cameras and endless gags.
Styleframes from a pitch for the Nickelodeon re-brand. A super fun project that we sadly did not win. My direction was the Nickelodeon "Machine." A single machine would represent the entire network, and all network elements such as ID's, promos, lower 3rds, etc. would take place within the machine. As the day progressed, the machine would evolve to represent changes in programming and it's equivalent viewing audience. The structure is full of creatures that maintain the machine, screens showing network content, flying cameras and endless gags.
Creative Directors: Jonathan Notaro / Adam Levite
Designed for Brand New School
Overview of the Machine during the day
The machine has switched for Nick at Nite programming
Network promo for the transition between Nickelodeon and Nick At Nite
Promos for both "NICK" within the US, and "NICKELODEON" for non-domestic markets
Generic and program-specific bumpers